Retailers and financial services companies have historically faced the hurdles of stringent privacy regulations, and the threat of data breaches that have impeded their ability to innovate and capitalise on data commercialisation.

Through our partnership with Omnisient we help retailers and banks to safely unlock the value hidden within their customer data.

Omnisient’s privacy-preserving platform enables banks and financial services institutions to quickly and safely collaborate with retailers, telcos, and health & wellness businesses to identify behaviour patterns within their consumer data.

These can inform risk decisions on premiums, underwriting, and credit offers for new customers – especially those previously excluded because they lack data footprints within conventional credit bureaus. Using advanced cryptography and AI, Omnisient already protects over 160 million consumer records in a vibrant data ecosystem comprised of over 80 leading banks, retailers, healthcare providers, and insurance companies.

In addition, within the world of retail media and digital advertising, first-party data has surged in importance as the world braces for the disappearance of third-party cookies.  The need for businesses to collaborate and share data with select partners has become critical to retail media partnerships.  Omnisient’s platform creates the perfect environment for retailer’s media businesses to deliver insights and advertising campaigns to the financial services industry.

Click here for an overview of Omnisient